We think search is still broken.
The world moved from "where's the closest coffee?" to "what should I do with this Saturday?" Search never caught up. Whim exists to fix that.
Twenty years ago, we searched for information. Then we searched for products. Then we searched for places. Every generation of search made the world flatter — but never the experience richer.
Ask someone what they want on a Saturday afternoon. They won't say "a restaurant." They'll say something like "I want to feel like I'm not in this city for a couple hours." That is the actual query. That is what search should return.
Whim is a search engine for that sentence.
Experience search is a new category.
Not a better Yelp. Not a smarter Google Maps. A new front door to the physical world — one that starts with the outcome you want and works backward.
Google Maps
Great for finding a business. Terrible at planning a moment. Answers "where," never "what should I feel today."
Yelp
A ratings graveyard for restaurants and services. Rewards the loudest reviewers, not the best days.
Airbnb Experiences
Curated bookable activities — but only the ones on Airbnb. Misses everything happening in your city right now.
Reddit & TikTok
Where people actually search for real experiences today. Great signal. Zero product. Whim turns that behavior into a product.
What we won't do.
No ads dressed up as results.
If a business pays Whim, it says so — clearly labeled, never mixed into your recommendations. The whole product depends on you trusting the answer.
No dark patterns.
No fake urgency, no "only 2 left!" No hidden fees. Booking a Whim experience should feel like a great friend booked it for you.
No surveillance to personalize.
Whim learns from the things you save and the moments you loved — not your microphone, not your third-party trackers, not your movement data.
The next decade of search is felt, not typed.
AI made it possible to search by feeling. Someone had to build the front door for it. That's what Whim is — and we're rolling it out city by city.
Get on the early-access list →